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MKT 4150: The Marketing Manager in a Global Economy

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Books in the Main Stacks

Global Marketing
Globalization
International Trade
Marketing Management
Marketing Strategies

Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

  • Citation of Sources
    This lists citation engines which help you create proper citations as well as providing information on different citation styles.
  • Tips on avoiding plagiarism
  • Turnitin
    Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
  • NoodleBib
    NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.

Dictionaries & Encyclopedias

Global Reference Sources
Marketing Reference Sources

Find Subject Articles

(:includeurl http://www.dowling.edu/library/database/newtest/wikisubject.asp?ID=7 :)

Periodicals

  • AdMedia
  • AdWeek
  • Ad Age Global
  • Advertising Age
  • Business Week
  • Fortune Magazine
  • Harvard Business Review
  • International Journal of Advertising
  • Journal of Advertising
  • Journal of Advertising Research
  • Public Relations Quarterly
  • Wall Street Journal

Web Sites

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