3150 & 6252:Marketing Strategies and Marketing Management

Advancesin consumer research(Annual - in Circulating Collection)

Product and Markets Information

America’s Children: Key National Indicators of Well-Being (2009). Forum on Child and Family Statistics. The Federal Interagency Forum on Child and Family Statistics (Forum) is a collection of 22 Federal government agencies involved in research and activities related to children and families.

Periodicals

Academy of management journal

Academy of management review

Administrative science quarterly

Advances in business marketing

Advancesin consumer research(Annual - in Circulating Collection)

Advertising age

Barron’s

Business America

Business week

Business and society review

Business horizons

Business and professional ethics journal

California management review

Columbia journal of world business

Consumer news and review

Consumer reports

Entrepreneurship theory and practice

FDA consumer

Forbes

Fortune

Harvard business review

INC

Journalof advertising

Journal of advertising research

Journal of business logistics

Journal of business and psychology

Journal of consumer research

Journal of consumer marketing

Journal of international consumer marketing

Journal of small business management

Management science

Public relations journal

Public relations review

Sales and marketing management

SRDS (Standard Rate and Data Service)consumer magazine advertising source.

Supervisory management

Survey of current business

Product and Markets Information

America’s Children: Key National Indicators of Well-Being (2009). Forum on Child and Family Statistics. The Federal Interagency Forum on Child and Family Statistics (Forum) is a collection of 22 Federal government agencies involved in research and activities related to children and families.\\

Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

• Citation of Sources
  This lists citation engines which help you create proper citations as well as providing information on different citation styles.
• Tips on avoiding plagiarism
• Turnitin
  Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
• NoodleBib
  NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
  • NoodleBib demonstration
  • NoodleBib handout

Consumer Spending

American marketplace: Demographics and spending patterns. (2001). Ithaca, NY: New Strategist Publications.
Drawing from various government statistics, compiles the data into easy to use tables accompanied by commentary.
Ref. HA 214 .A512

Americans 55 & older : A changing market. (2001). NY: New Strategist Publications.
Telling statistics and surveys along with summaries of the data reveal much about this growing population. Included are attitudes, behavior, spending patterns and much more.
Ref. HQ 1064 .U5 .A6455

Chadwick, B.A., & Heaton, T.B. (Eds.).(1996). Statistical handbook on adolescents in America. Phoenix, AZ: Oryx Press.
Ref. HQ 796 .S8237

Chadwick, B.A., & Heaton, T.B. (Eds.).(1992). Statistical handbook on the American family. Phoenix, AZ: Oryx Press.
Ref. HQ 536 .S727

County and city data book. (2007). Washington, DC: U.S. Department of Commerce, Bureau of the Census.
Contains statistical data, including income, for the entire United States. Up-to-date information available online at: University of Virginia Library
Ref. HA 202 .A36

County business patterns, United States. Washington, DC:US Census Bureau\\

Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

• Citation of Sources
  This lists citation engines which help you create proper citations as well as providing information on different citation styles.
• Tips on avoiding plagiarism
• Turnitin
  Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
• NoodleBib
  NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
  • NoodleBib demonstration
  • NoodleBib handout