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MKT 3142: Marketing Communications in a Global Environment

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Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

  • Citation of Sources
    This lists citation engines which help you create proper citations as well as providing information on different citation styles.
  • Tips on avoiding plagiarism
  • Turnitin
    Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
  • NoodleBib
    NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
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Dictionaries & Encyclopedias

Bennett, P.D. (Ed.). (1995). Dictionary of marketing terms. Lincolnwood, IL: NTC Business Books. Marketing terms briefly defined.
Ref. HF 5415 .D4874

Black, J. (2003). Dictionary of economics. Oxford: Oxford University Press. Aims to provide for the needs of beginning students of economics (some math and stats) and lay readers of journals like The Economist.
Ref. HB 61 .S466

Directory of corporate affiliations. (2010). Skokie, IL: National Register Pub. Co. A eight volume set including the two Master Indexes is a directory of U.S. and foreign public and private companies providing a profile which includes a complete hierarchy of each firm’s structure. The Master Index of company names leads one to the parent company if there is one.
Ref. HG4057 .A217

Encyclopedia of business. (2000). Detroit, MI : Gale Research. Essays covering concepts, issues, and terms in the fields of accounting, advertising and public relations, computers, consumer issues, economics, small business, finance, management, and marketing.
Ref. HF 1001 .E466

Encyclopedia of emerging industries. (1998-).Annual. Farmington Hills, MI: Gale Group. Essays covering specific businesses as well as broad business sectors. Essays focus on offshoots of relatively new industries such as developments in electronic commerce, Web development, minimally invasive medical technologies, and genetic engineering.
Ref. HD2324 .E528

Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. Hauppauge, NY: Barron’s. Marketing terms briefly defined.
Ref. HF5803 .T56

Million dollar directory. (2009). New York: Dun and Bradstreet, Inc. Extensive coverage of public and private companies, primary/secondary business lines, and key decision makers.
Ref. HC 102 .D8

Pagell, R.A. (1998). International business information: How to find it, how to use it. Phoenix, AZ: Oryx Press. Comprehensive guide covering company, accounting, media, import/export and other international transaction information.
Ref. HF 54.5 .P33

Ward’s business directory of U.S. private and public companies. (2008). Detroit: Gale Research. Comprehensive guide to approximately 100,000 companies in alphabetical, geographical and industry order plus analysis.
Ref. HG 4057 .A575

Warner, M. (Ed.). (2002). International encyclopedia of business and management. New York: Routledge. Extensive six volume set covering major aspects of business and management.
Ref. HF1001 .I53

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Web Sites — Marketing

American Marketing Association
THE organization for marketing. This site provides access to AMA publications, articles, webcasts, and more. Subscribe to the "Marketing News" blog feed and stay current.

Knowledge @ Wharton: Marketing Research and Working Papers
Offers a searchable database of in-depth articles related to marketing at home and abroad.

Marketing Today
A great source of analysis and trends in traditional and electronic marketing. A blog and electronic newsletter are available as well.

MarketingTeacher.com
The Marketing Teacher contains all of the popular marketing topics from many marketing courses. Many of these lessons are supported with their own exercises with answers. They are ideal for self-study or as an integrated part of your own marketing course.

Web Marketing Information Center
A comprehensive site with links to thousands of free online articles related to effective web marketing. Maintained by Wilson Internet Services.

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Last updated December 13, 2009, at 09:25 PM by jsr