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MKT 2140: International Marketing


Books in the Main Stacks

competition, international

export marketing

exports — United States

how to do business . . . in other countries

Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

  • Citation of Sources
    This lists citation engines which help you create proper citations as well as providing information on different citation styles.
  • Tips on avoiding plagiarism
  • Turnitin
    Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
  • NoodleBib
    NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.

Dictionaries & Encyclopedias

Ashish, V. K. (Ed.) (2006). Globalization : Encyclopedia of trade, labor, and politics. Santa Barbara, Calif: ABC-CLIO.
A comprehensive collection of cutting-edge scholarship on the economic, international business, political, legal, and environmental ramifications of globalization. (2 vol.).
Ref HF1359 .G5854 2006

Cooper, C.L. (1997). The Blackwell encyclopedia of management.
A multi-volume set, volume 4 of which is a dictionary of marketing.
Ref HD30.15 .B463

Exporters’ encyclopaedia. (2004–05). NY: Dun and Bradstreet International.
Comprehensive export information- general information, examples of documents, government assistance, etc.
Ref HF3011. E9

Hinkelman, Edward G. (2000). Dictionary of international trade : Handbook of the global trade community includes 12 key appendices. Novato, CA: World Trade Press.
The twelve appendices include: Business Entities Worldwide, Weights and Measures, Web Resources, and a number of guides among others, while the dictionary speaks for itself.
Ref. HF1373 .H55

Imber, J. (2000). Dictionary of marketing terms. Hauppauge, NY : Barron’s.
More than 4,000 definitions cover all aspects of the advertising industry.
Ref. HF5803 .T56

Riggs, T. (2000). Encyclopedia of major marketing campaigns.
Profiles 500 of the most notable advertising and marketing campaigns of the 20th. century.
Ref.HF5837 .E53 2000

Sheimo, M. (Ed.). (1999). International encyclopedia of the stock market. Chicago: Fitzroy Dearborn Publishers.
This two volume set defines “over 2,000 terms dealing with the history and practices of international stock markets in industrialized as well as developing countries…”
Ref. HG4551 .I528

Statesman’s yearbook. (2000). New York: St. Martin’s Press.
Statistical and historical annual of the states of the world.
Ref. JA51 .S7 (Behind Reference Desk)
Updates available online at http://0-www.statesmansyearbook.com.library.dowling.edu/welcome/uid=572?authstatuscode=202

Warner, M. (Ed.). (2002). International encyclopedia of business and management. London : Thomson Learning.
A multi-volume set including a volume on pricing issues in marketing.
Ref. HF1001 .I53

Yadin, D.L. (2002). International dictionary of marketing : Over 2000 professional terms & techniques. London : Kogan Page.
More than a ordinary dictionary, this volume contains meanings of acronyms and explains marketing practices and procedures in a more encyclopedic manner.
Ref. HF5415 .Y33

Directories, Handbooks, & Manuals

Anderson, S. D. (2005). Field guide to the global economy. New York: New Press.
Guide to creating an egalitarian economy across national boundaries.
HF 1379 .A679 2005.

Business rankings annual. (2004). Brooklyn Public Library, Business Library Staff. (Comps.). Detroit: Gale Research.
“Lists of companies, products, services, and activities compiled from a variety of published sources.” Includes international listings.
Ref. HG 4050 .B88

Coyle, J.R. (2002). Internet resources and services for international marketing and advertising: A global guide. Westport, CT: Oryx Press.
Covers over 150 countries and regions and includes over 2,000 sites containing information on international marketing and advertising.
Ref. HF 1416.C69

Darnay, A.J. (Ed.).(1998). Manufacturing worldwide: Industry analyses, statistics, products, and leading companies and countries. Detroit: Gale Research.
“Outlines more than 4,000 companies in 119 manufacturing countries.”
Ref. HD9720.4 .M36

Directory of corporate affiliations. (2004). Skokie, IL: National Register Pub. Co.
A five volume set including the two Master Indexes is a directory of U.S. and foreign public and private companies providing a profile which includes a complete hierarchy of each firm’s structure. The Master Index of company names leads one to the parent company if there is one.
Ref. HG4057 .A217

Grover, R. & Vriens, M. (Ed.). (2006). The handbook of marketing research: uses, misuses, and future advances. Thousand Oaks: Sage Publications.
A comprehensive guide to market reseach.
HF 5415.2 .H286 2006

International brands and their companies. (1995–96). Detroit : Gale Research.
Over 65,000 international consumer products and their manufacturers, importers and distributors with address. Companion publications: Brands and their companies; and International companies and their brands.
Ref. HD69 .B7 I58

International companies and their brands. (1995–96). Detroit, MI : Gale Research.
Information on approximately 22,000 manufacturers, importers, and distributors outside the U.S., giving their addresses and the consumer products/brands associated with them. Companion publications: Companies and their brands; and International brands and their companies.
Ref. HF54 .U5 I55

International trade desk manual. (1996/97). Plainview, NY: Island-Metro Publications.
“An export reference guide.”
Ref. HC107.N72 I57

Morrison, T., Conaway, W.A., & Douress, J.J. (1997). Dun & Bradstreet’s guide to doing business around the world. Englewood Cliffs, NJ: Prentice Hall.
Provides export information and risk profiles on 40 countries as well as how to information regarding culture, policies, tariffs, etc.
Ref. HF1416 .M78

National trade estimate report on foreign trade barriers. (2004). Office of the United States Trade Representative. Washington, DC: Supt. of Docs., U.S. G.P.O.
Details of foreign trade rules and regulations for countries.
Ref HF1456 .U53a

Pagell, R.A. (1998). International business information : How to find it, how to use it. Phoenix, AZ: Oryx Press.
Includes a chapter on international marketing sources.
Ref. HF54.5 .P33

Principal international businesses. (2003–04). Parsippany, NJ: Dun & Bradstreet International.
“The world marketing directory.”
Ref. HF54 .U5 P74

U.S. industry and trade outlook. (2000). New York: McGraw-Hill.
Snapshots of industry and trade trends, industry reviews, world economic outlook.
Ref. HC101 .U54

World business directory. (2002). Detroit: Gale Research, Inc.
A four volume set giving, “Detailed information on more than 140,000 businesses involved in international trade.” Vol. 4 provides indexes by product, SIC and alphabetically.
Ref. HF 54 .U5W667

Find Marketing Articles

(:includeurl http://www.dowling.edu/library/database/newtest/wikisubject.asp?ID=7 :)

International Business Web Sites

(:includeurl http://www.dowling.edu/library/linksd/wikilinks.asp?ID=86 :)

Marketing Web Sites

(:includeurl http://www.dowling.edu/library/linksd/wikilinks.asp?ID=89 :)


For periodicals pertaining to marketing that the library owns, go to the library’s catalog and do an “advanced keyword search” selecting “Periodicals” with the “location” limit.

To search for periodicals that may be available in our full-text databases, search the Journal Locator by keyword.

Here is a selection of marketing journals that we own:


Market share reporter. (2002). Detroit: Gale Research.
Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry.
Ref HF5410 .H35

Muth, A. (Ed.). (1997). Statistical abstract of the world. Detroit: Gale Research.
Comprehensive, easy-to-use guide to world information with Source Appendix and Keyword Index.
Ref. HA154 .S68 (Behind Reference Desk)

The World factbook. (2003).Washington, DC: Central Intelligence Agency : Supt. of Docs., U.S. G.P.O. [dist.]
Information and statistics on various countries.
Ref G122 .U56 (Behind Reference Desk)
Also available online at https://www.cia.gov/library/publications/the-world-factbook/

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Last Modified on March 21, 2011, at 05:47 PM by Laura Pope Robbins