MKT 2140: International Marketing
Books in the Main Stacks
Citing Your Resources
Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.
- Citation of Sources
This lists citation engines which help you create proper citations as well as providing information on different citation styles. - Tips on avoiding plagiarism
- Turnitin
Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing. - NoodleBib
NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
Dictionaries & Encyclopedias
Ashish, V. K. (Ed.) (2006). Globalization : Encyclopedia of trade, labor, and politics. Santa Barbara, Calif: ABC-CLIO.
A comprehensive collection of cutting-edge scholarship on the economic, international business, political, legal, and environmental ramifications of globalization. (2 vol.).
Ref HF1359 .G5854 2006
Cooper, C.L. (1997). The Blackwell encyclopedia of management.
A multi-volume set, volume 4 of which is a dictionary of marketing.
Ref HD30.15 .B463
Exporters’ encyclopaedia. (2004–05). NY: Dun and Bradstreet International.
Comprehensive export information- general information, examples of documents, government assistance, etc.
Ref HF3011. E9
Hinkelman, Edward G. (2000). Dictionary of international trade : Handbook of the global trade community includes 12 key appendices. Novato, CA: World Trade Press.
The twelve appendices include: Business Entities Worldwide, Weights and Measures, Web Resources, and a number of guides among others, while the dictionary speaks for itself.
Ref. HF1373 .H55
Imber, J. (2000). Dictionary of marketing terms. Hauppauge, NY : Barron’s.
More than 4,000 definitions cover all aspects of the advertising industry.
Ref. HF5803 .T56
Riggs, T. (2000). Encyclopedia of major marketing campaigns.
Profiles 500 of the most notable advertising and marketing campaigns of the 20th. century.
Ref.HF5837 .E53 2000
Sheimo, M. (Ed.). (1999). International encyclopedia of the stock market. Chicago: Fitzroy Dearborn Publishers.
This two volume set defines “over 2,000 terms dealing with the history and practices of international stock markets in industrialized as well as developing countries…”
Ref. HG4551 .I528
Statesman’s yearbook. (2000). New York: St. Martin’s Press.
Statistical and historical annual of the states of the world.
Ref. JA51 .S7 (Behind Reference Desk)
Updates available online at http://0-www.statesmansyearbook.com.library.dowling.edu/welcome/uid=572?authstatuscode=202
Warner, M. (Ed.). (2002). International encyclopedia of business and management. London : Thomson Learning.
A multi-volume set including a volume on pricing issues in marketing.
Ref. HF1001 .I53
Yadin, D.L. (2002). International dictionary of marketing : Over 2000 professional terms & techniques. London : Kogan Page.
More than a ordinary dictionary, this volume contains meanings of acronyms and explains marketing practices and procedures in a more encyclopedic manner.
Ref. HF5415 .Y33
Directories, Handbooks, & Manuals
Anderson, S. D. (2005). Field guide to the global economy. New York: New Press.
Guide to creating an egalitarian economy across national boundaries.
HF 1379 .A679 2005.
Business rankings annual. (2004). Brooklyn Public Library, Business Library Staff. (Comps.). Detroit: Gale Research.
“Lists of companies, products, services, and activities compiled from a variety of published sources.” Includes international listings.
Ref. HG 4050 .B88
Coyle, J.R. (2002). Internet resources and services for international marketing and advertising: A global guide. Westport, CT: Oryx Press.
Covers over 150 countries and regions and includes over 2,000 sites containing information on international marketing and advertising.
Ref. HF 1416.C69
Darnay, A.J. (Ed.).(1998). Manufacturing worldwide: Industry analyses, statistics, products, and leading companies and countries. Detroit: Gale Research.
“Outlines more than 4,000 companies in 119 manufacturing countries.”
Ref. HD9720.4 .M36
Directory of corporate affiliations. (2004). Skokie, IL: National Register Pub. Co.
A five volume set including the two Master Indexes is a directory of U.S. and foreign public and private companies providing a profile which includes a complete hierarchy of each firm’s structure. The Master Index of company names leads one to the parent company if there is one.
Ref. HG4057 .A217
Grover, R. & Vriens, M. (Ed.). (2006). The handbook of marketing research: uses, misuses, and future advances. Thousand Oaks: Sage Publications.
A comprehensive guide to market reseach.
HF 5415.2 .H286 2006
International brands and their companies. (1995–96). Detroit : Gale Research.
Over 65,000 international consumer products and their manufacturers, importers and distributors with address. Companion publications: Brands and their companies; and International companies and their brands.
Ref. HD69 .B7 I58
International companies and their brands. (1995–96). Detroit, MI : Gale Research.
Information on approximately 22,000 manufacturers, importers, and distributors outside the U.S., giving their addresses and the consumer products/brands associated with them. Companion publications: Companies and their brands; and International brands and their companies.
Ref. HF54 .U5 I55
International trade desk manual. (1996/97). Plainview, NY: Island-Metro Publications.
“An export reference guide.”
Ref. HC107.N72 I57
Morrison, T., Conaway, W.A., & Douress, J.J. (1997). Dun & Bradstreet’s guide to doing business around the world. Englewood Cliffs, NJ: Prentice Hall.
Provides export information and risk profiles on 40 countries as well as how to information regarding culture, policies, tariffs, etc.
Ref. HF1416 .M78
National trade estimate report on foreign trade barriers. (2004). Office of the United States Trade Representative. Washington, DC: Supt. of Docs., U.S. G.P.O.
Details of foreign trade rules and regulations for countries.
Ref HF1456 .U53a
Pagell, R.A. (1998). International business information : How to find it, how to use it. Phoenix, AZ: Oryx Press.
Includes a chapter on international marketing sources.
Ref. HF54.5 .P33
Principal international businesses. (2003–04). Parsippany, NJ: Dun & Bradstreet International.
“The world marketing directory.”
Ref. HF54 .U5 P74
U.S. industry and trade outlook. (2000). New York: McGraw-Hill.
Snapshots of industry and trade trends, industry reviews, world economic outlook.
Ref. HC101 .U54
World business directory. (2002). Detroit: Gale Research, Inc.
A four volume set giving, “Detailed information on more than 140,000 businesses involved in international trade.” Vol. 4 provides indexes by product, SIC and alphabetically.
Ref. HF 54 .U5W667
Find Marketing Articles
Databases with Articles contain material published in magazines, journals, and newspapers.
Reference Sources include dictionaries, encyclopedias, directories and more.
= database and full text info.
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Databases with Articles
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Reference Sources
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International Business Web Sites
Bureau of Economic, Energy, and Business Affairs
This agency represents the intersection of U.S. business and foreign policy. You'll find reports on issues affecting U.S. economic interests abroad and policy statements on issues such as sanctions, energy, free trade, and investment.
Country Commercial Guides
Prepared by U.S. Embassies, these reports present a comprehensive look at countries' commercial environments, using economic, political and marketing analysis.
Country Guides
Compiled by the Baker Library at Harvard Business School, these country guides provide brief statistical overviews as well as links to online sources for financial information. (Note: Dowling College Library subscribes to many of the same databases listed here for news and current information.)
Dismal Scientist
The Dismal Scientist provides a current and easy-to-understand look at the U.S. economy as well as snapshots of international economic indicators. You'll also find commentary, analysis, and links to more data.
Doingbusiness
Sponsored by the World Bank, this page provides extensive information on foreign business environments for investors or business ventures.
Eurostat
Statistics on the European Union including population, external trade, economy, transportation, agriculture, and energy. Statistics are updated daily.
Export.gov
Sponsored by the U.S. Commercial Service of the U.S. Department of Commerce, this site is your source for all things related to exporting and conducting business abroad. Register for market research and trade leads.
Foreign Embassies in Washington D.C.
Links to embassies where they provide information on business, trade, travel.
globalEDGE
Provides over 3,000 links to Internet sources of international business and economic information in English. Links include: full-text files of recent articles and research reports, statistical tables and graphs, and portals.
International Business Ethics Institute
IBEI is a non-profit, non-partisan organization that seeks to create public awareness of responsible international business conduct as well as assist companies with their work abroad. Click on the "Publications" button to access the organization's magazine, "International Business Ethics Review."
International Chamber of Commerce
The ICC promotes international trade, investment and the market economy system worldwide; makes rules that govern the conduct of business across borders; and provides essential services, such as the ICC International Court of Arbitration. This well-designed site represents members from 130 nations.
International Economics Gateway
A gateway to links for international economics, organized into categories like resource pages and data archives; international organization pages; national government pages; and corporate servers.
International Trade Web Resources
Compiled by the Federation of International Trade Associations (FITA), it indexes more than 2000 links related to international trade.
MBendi - Information for Africa
Africa's electronic encyclopedia of business and commercial information.
NationMaster
A fun tool for comparing countries in a variety of areas. Click on "Statistics" and choose from subjects such as crime, education, environment, military, religion, and more.
OFFSTATS
A compilation of statistical resources available on the Web. Search by country, region, or topic.
Serra International, Inc. Home of the Import-Export Directory
Current, up-to-date resources for international trade, transportation, travel, news and weather.
U.S. Council for International Business
News, information, and policies regarding world trade, including a link to the International Chamber of Commerce.
U.S. Customs and Border Protection
Importing/Exporting rules, regulations, procedures, requirements, publications and forms.
United Nations Conference on Trade & Development Publications
A variety of complete publications related to investment and development around the world.
US International Trade Commission: HOME PAGE
Federal agency that reports on international trade, including tariff affairs, and has links to trade-related sites.
World Development Reports
"The World Bank's annual World Development Report (WDR) is an invaluable guide to the economic, social and environmental state of the world today. Each year the WDR provides in depth analysis of a specific aspect of development. Past reports have considered such topics as the role of the state, transition economies, labor, infrastructure, health, the environment, and poverty. The reports are the Bank's best-known contribution to thinking about development."
World Economic Outlook: April 2008
Compiled by the International Monetary Fund, this report examines the international housing and business cycle. This page also provides links to other WEO issues and research from the IMF.
Marketing Web Sites
American Marketing Association
THE organization for marketing. This site provides access to AMA publications, articles, webcasts, and more. Subscribe to the "Marketing News" blog feed and stay current.
Knowledge @ Wharton: Marketing Research and Working Papers
Offers a searchable database of in-depth articles related to marketing at home and abroad.
Marketing Today
A great source of analysis and trends in traditional and electronic marketing. A blog and electronic newsletter are available as well.
MarketingTeacher.com
The Marketing Teacher contains all of the popular marketing topics from many marketing courses. Many of these lessons are supported with their own exercises with answers. They are ideal for self-study or as an integrated part of your own marketing course.
Web Marketing Information Center
A comprehensive site with links to thousands of free online articles related to effective web marketing. Maintained by Wilson Internet Services.
Periodicals
For periodicals pertaining to marketing that the library owns, go to the library’s catalog and do an “advanced keyword search” selecting “Periodicals” with the “location” limit.
To search for periodicals that may be available in our full-text databases, search the Journal Locator by keyword.
Here is a selection of marketing journals that we own:
Statistics
Market share reporter. (2002). Detroit: Gale Research.
Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands. Several entries are usually available under each industry.
Ref HF5410 .H35
Muth, A. (Ed.). (1997). Statistical abstract of the world. Detroit: Gale Research.
Comprehensive, easy-to-use guide to world information with Source Appendix and Keyword Index.
Ref. HA154 .S68 (Behind Reference Desk)
The World factbook. (2003).Washington, DC: Central Intelligence Agency : Supt. of Docs., U.S. G.P.O. [dist.]
Information and statistics on various countries.
Ref G122 .U56 (Behind Reference Desk)
Also available online at https://www.cia.gov/library/publications/the-world-factbook/
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Last Modified on March 21, 2011, at 01:47 PM by Laura Pope Robbins