Books in the Main Stacks

For books you can borrow, try the following subject headings:

Consumer Behavior
Consumers’ Preferences
Consumption Economics
Market Segmentation
Market Surveys

Citing Your Resources

Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.

• Citation of Sources
  This lists citation engines which help you create proper citations as well as providing information on different citation styles.
• Tips on avoiding plagiarism
• Turnitin
  Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing.
• NoodleBib
  NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
  • NoodleBib demonstration
  • NoodleBib handout

Dictionaries & Encyclopedias

Bennett, P.D. (Ed.). (1995). Dictionary of marketing terms. Lincolnwood, IL: NTC Business Books.
This work is published in conjunction with American Marketing Association.
Reference HF5415 .D4874

Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. Hauppauge, NY: Barron’s.
Includes examples that provide a working knowledge of the terms.
Reference HF5803 .T56

Jorgensen, J. (Ed.). (1994). Encyclopedia of consumer brands. Detroit: St. James Press.
A three-volume set providing marketing information for consumable products, personal products, and durable goods brands; including brand origins, and marketing strategies and development.
Reference HF5415.3 .E527

Statistics & Demographics
Brooks, A., & Pearce, L.M. (Eds.). (2008). Business rankings annual 2008. Detroit, MI: Gale Group.
Provides comparative top ten “lists of companies, products, services, and activities compiled from a variety of published sources.” Library has three previous years, plus a cumulative index (1989–2008).
Reference HG4050. B88

Euromonitor International. (2006). Consumer USA 2006. 10th ed. London: Euromonitor International Plc.
Section One provides an overview of economic, social, and political trends that influence consumers’ attitudes toward spending. Section Two presents statistics for particular goods as well as some retail information. Section Three illustrates sales data and forecasts for 320 different products.
‘’‘ Reference’‘’ HC79 .C6 C56 2006

Household spending: Who spends how much on what. (2003). Ithaca, NY: New Strategist.
Details spending by various demographic areas, eg., age, income, education, and on the various markets.
‘’‘ Reference’‘’ HC110.C6 A666

Market share reporter. (2006). 2 vols. Detroit, MI: Gale Research.
Presents market share data for thousands of companies, products, facilities, and brands. Several entries are usually available under each industry. Includes company, product, and brand indexes.
‘’‘ Reference’‘’ HF5410 .M35 2006

Mitchell, S. (2001). Generation X: Americans aged 18 to 34. Ithaca, NY: New Strategist Publications.
Includes chapters and tables on the demographics, including spending trends.
Reference HC110.C6 M544

U.S. Census Bureau. (2006). Income.
Provides income data of households, families and people in the U.S. based on data from U.S. Census Bureau.
Available online.

Russell, C. (2003). Demographics of the U.S.: Trends and projections. Ithaca, NY: New Strategist.
Chapter 1 focuses on consumer attitudes and behavior. The whole volume includes numerous tables illustrating demographic data, including spending, home ownership, and income.
Reference HB 849.49 .R875 2003

Find Subject Articles

Databases with Articles contain material published in magazines, journals, and newspapers.
Reference Sources include dictionaries, encyclopedias, directories and more.
= database and full text info.

Databases with Articles

Reference Sources

ABI/Inform ABI/Inform Dateline ABI/Inform Trade & Industry Accounting Literature - Lexis Nexis ArticleFirst  Barron's Business and Company Resource Center Business Source Premier EconLit Electronic Collection Online Emerald Management Xtra General BusinessFile LexisNexis Academic Military & Government Collection ProQuest Health Management ProQuest Research: Business Regional Business News SAGE Journals Online (full text from 1999- ) SPORTdiscus Wall Street Journal Multi-Purpose Full Text Databases

Business Plans Handbook (v. 1-10) Censtats Company Dossier - LexisNexis Credo Reference Preview through Nov 30, 2008 Dissertation Abstracts Dissertation Express Dissertations & Theses @ Dowling Encyclopedia of Information Science and Technology Encyclopedia of Small Businesses Foundation Directory Online In-library use only. Ask librarian to log in. Gale Encyclopedia of e-Commerce Gale Encyclopedia of U.S. Economic History Gale Virtual Reference Library Hoover's ORO: Economics and Business PapersFirst ProceedingsFirst ReferenceUSA Research Starters - Business Sports Business Research Network STAT-USA Ask librarian for password USA Trade Online Ask librarian for password ValueLine General Reference Databases

Periodicals

Advances in Consumer Research
Advertising Age
Consumer Reports
Forbes
Inc.
JMR :Journal of Marketing Research
Journal of Consumer Affairs
Journal of Consumer Marketing
Journal of Consumer Research
Journal of International Consumer Marketing
Stores: The Bulletin of the N.R.D.G.A.

Click on the Journal Locator to see which databases provide full-text articles for these publications.

Web Sites

AC Nielsen
This well known consumer research company tracks not just television viewing but spending and the use of other products and services worldwide. See "Trends and Insights" for access to publications and reports.

American Customer Satisfaction Index
Developed by the University of Michigan, this index provides information on customer satisfaction with products and services available in the United States.

Association for Consumer Research
ACR, which holds annual international meetings, is composed of academics and marketers; the site provides access to excellent resources and current research on consumption issues around the world. Conference proceedings and a "knowledge exchange" are also available online.

Consumers Union
This advocacy site is maintained by the non-profit publishers of Consumer Reports. It covers consumer-oriented issues such as health care, financial services, and product and food safety.

Gallup Polls
Timely research on current issues in consumer behavior from Gallup, an organization that has been doing studies for over 70 years.

GVU's WWW User Surveys
From Georgia Tech's Graphics, Visualization & Usability Center (GVU), this series of surveys (the last was completed in 1998) provide historical data sets for advertising on the Web. Included in the information are Respondent Characteristics; Preferences and Perceptions; Information Sources and Buying Channels; WWW Access and Usage; and Online Transactions.

Knowledge Source for Marketing
KnowThis.com has information on what influences purchases and why consumers buy.

Marketing Research Glossary
Over 1,000 marketing research terms are defined here.

Multicultural Economy
University of Georgia Selig Center for Economic Growth survey of multicultural buying power.

Office of Scale Research
Provides technical reports on consumer behavior, the power of advertising, and attitudes towards advertisements as well as a collection of links to marketing-related measurement scales.

U.S. Bureau of Labor Statistics Consumer Expenditure Survey
Collected by the U.S. Census Bureau, these statistics show consumer household characteristics, income and expenditures.

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Last Modified on September 18, 2008, at 08:16 AM by Judy Brink