MKT 2046 : Modern Retailing Strategies
Books in the Main Stacks
Many of the books you will find in our catalog are ebooks - the ones that say [electronic resource]. Just follow the links to reach the full text of the book.
Citing Your Resources
Doing ethical research means citing sources. It is critical to credit writers for their work and their contributions to your research. To not do so is unethical and leads to plagiarism - unintentionally or not. Here are some sources to help you cite properly and to avoid the problem of plagiarism.
- Citation of Sources
This lists citation engines which help you create proper citations as well as providing information on different citation styles. - Tips on avoiding plagiarism
- Turnitin
Turnitin is a service that faculty and students use to detect and avoid plagiarism in their writing. - NoodleBib
NoodleBib is an online resource that will help you format MLA and APA bibliographies, exporting them directly to your word processing program.
Dictionaries & Encyclopedias
Black, J. (2003). Dictionary of economics. Oxford: Oxford University Press.
Aims to provide for the needs of beginning students of economics (some math and stats) and lay readers of journals like The Economist.
Ref. HB 61 .S466
Directory of corporate affiliations. (2010). Skokie, IL: National Register Pub. Co.
A eight volume set including the two Master Indexes is a directory of U.S. and foreign public and private companies providing a profile which includes a complete hierarchy of each firm’s structure. The Master Index of company names leads one to the parent company if there is one.
Ref. HG4057 .A217
Encyclopedia of business. (2000). Detroit, MI : Gale Research.
Essays covering concepts, issues, and terms in the fields of accounting, advertising and public relations, computers, consumer issues, economics, small business, finance, management, and marketing.
Ref. HF 1001 .E466
Encyclopedia of emerging industries. (1998-).Annual. Farmington Hills, MI: Gale Group.
Essays covering specific businesses as well as broad business sectors. Essays focus on offshoots of relatively new industries such as developments in electronic commerce, Web development, minimally invasive medical technologies, and genetic engineering.
Ref. HD2324 .E528
Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. Hauppauge, NY: Barron’s.
Marketing terms briefly defined.
Ref. HF5803 .T56
Million dollar directory. (2009). New York: Dun and Bradstreet, Inc.
Extensive coverage of public and private companies, primary/secondary business lines, and key decision makers.
Ref. HC 102 .D8
Pagell, R.A. (1998). International business information: How to find it, how to use it. Phoenix, AZ: Oryx Press.
Comprehensive guide covering company, accounting, media, import/export and other international transaction information.
Ref. HF 54.5 .P33
Ward’s business directory of U.S. private and public companies. (2008). Detroit: Gale
Research.
Comprehensive guide to approximately 100,000 companies in alphabetical, geographical and industry order plus analysis.
Ref. HG 4057 .A575
Warner, M. (Ed.). (2002). International encyclopedia of business and management. New York: Routledge.
Extensive six volume set covering major aspects of business and management.
Ref. HF1001 .I53
Find Articles on Retailing
These three databases are good places to start. They all contain a mix of peer reviewed journals, trade magazines and business related periodicals.
The complete list of all our business-related databases.
Company and Industry Information
Business and Company Resource Center Use the company search section to get company profiles, histories, some rankings information and industry information.
Lexis Nexis Use their Company Info section to search public and private company names. Includes overviews, competitors, brands, financials, and news.
Hoovers Search for company overviews, competitive landscape, brands and additional information. More material available on public companies than private.
S&P Industry Surveys Search their Companies section for in-depth financial information but be sure to check the corresponding Industry Survey that tells you more about what’s happening in that company’s industry and current trends.
Periodicals
These links will take you straight into our databases to a search for articles just from these sources.
Web Sites — Marketing
American Marketing Association
THE organization for marketing. This site provides access to AMA publications, articles, webcasts, and more. Subscribe to the "Marketing News" blog feed and stay current.
Knowledge @ Wharton: Marketing Research and Working Papers
Offers a searchable database of in-depth articles related to marketing at home and abroad.
Marketing Today
A great source of analysis and trends in traditional and electronic marketing. A blog and electronic newsletter are available as well.
MarketingTeacher.com
The Marketing Teacher contains all of the popular marketing topics from many marketing courses. Many of these lessons are supported with their own exercises with answers. They are ideal for self-study or as an integrated part of your own marketing course.
Web Marketing Information Center
A comprehensive site with links to thousands of free online articles related to effective web marketing. Maintained by Wilson Internet Services.
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