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Townsend School of Business |
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Major: Marketing
Our School of Business prepares tomorrow's leaders for the challenges and opportunities of today's marketplace and the emerging world economy. The goal of Dowling's marketing degree is to enable students to understand the responsibilities of the marketing manager for pricing, promotion, distribution, and product development policies. This program places special emphasis on the increasingly important areas of market research, marketing strategies, consumer behavior, and international marketing.
Career Outcomes: For Marketing Majors
Your Dowling marketing degree prepares you for success in a wide choice of careers that will value your analytical, technical and critical thinking, communications skills, and creativity. Options include entry-level through management positions as an account executive, media director, public relations representative, media marketing director, sales representative, fundraiser, field representative, research analyst, purchase price analyst, and others.
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