MKT 3142: Marketing Communications in a Global Environment

Encyclopedias & Dictionaries

Global Reference Sources

Marketing Reference Books

Encyclopedia of emerging industries. (2001). Farmington Hills, MI: Gale Group.
Essays covering specific businesses as well as broad business sectors. Essays focus on offshoots of relatively new industries such as developments in electronic commerce, Web development, minimally invasive medical technologies, and genetic engineering.
Ref. HD2324 .E528

Imber, J. (2000). Dictionary of marketing terms. Hauppauge, NY : Barron's.
More than 4,000 definitions cover all aspects of the advertising industry.
Ref. HF5803 .T56

Jorgensen, J. (1994). Encyclopedia of consumer brands . Detroit: St. James Press.
Brand origin, development, growth of manufacturing and distribution, marketing and advertising strategies, further reading. Three volumes: Consumable Products, Personal Products, Durable Goods.
Ref. HF5415.3 .E527

Lewis, B.R., & Littler, D. (Eds.). (1997). Blackwell encyclopedia of management.  Cambridge, MA: Blackwell Pubs.
This is a 12 volume set, volume 4 is a good source for explanations of marketing terms.
Ref. HD30.15 .B463

Riggs, T. (Ed.). (2000). Encyclopedia of major marketing campaigns. Detroit, MI: Gale Group.
Profiles 500 of the most notable advertising and marketing initiatives of the twentieth century.
Ref. HF5837 .E53

Directories, Handbooks, Industry & Product Information

Antelman, G. (Ed.). International directory of company histories. Chicago: St. James Press.
A multi-volume set with two to three page histories for medium to large companies. Use the index in the last volume and choose the pages in bold for the main report. An index by industry is also included. Updated as new volumes are added.
Ref. HD2721 .D36

Haig, M. (2001). E-marketing handbook: an indispensable guide to marketing your products and services on the internet. London: Kogan Page.
A guide to creating a successful e-marketing plan.
Ref. HF5415.1265 .H35

The Markets directory. (1996/1997). White Plains, NY: Dobbs Directories.
Provides resources for market research.
Ref. HF5035 .M37

MRA blue book, research services directory. (1996). New York, NY: Marketing Research Association.
Provides resources for market research.
Ref. HF5415.2 .M3557

Research alert yearbook. (2003). NY: EPM Communications.
Numerous statistics from a variety of sources on such issues as advertising, consumer spending, health care, leisure to research trends.
Ref. HF 5414 .3 R47

Sawinski, D. (Ed.). (1998). U.S. industry profiles: The leading 100. Detroit: Gale Research, Inc.
Profiles of industry leaders.
Ref. HD30.27 .U7

Smith, B., & Catalano, F. (1998). Marketing online for dummies. Foster City, CA: IDG Books Worldwide.
Everything you wanted to know about marketing online, with a little humor thrown in. Includes advantages and disadvantages of using the Internet for marketing a product.
Ref. HF5415.1265 .S6

Standard and Poor’s industry surveys. (2004). New York: Standard and Poor’s Corp.
By broad industry, discusses current environment, industry profile (trends, how industry operates, key ratios and statistics, and how to analyze a company in the industry), comparative company analysis, industry references (Web sites, trade associations, periodicals, and market research firms).
Ref. HC106.6 .H74 (Kept at the Reference Desk)

Standard directory of advertising agencies. (2002). Skokie, IL.: National Register Publishing.
Listing of agencies and the products they represent.
Ref. HF5805 .S781

Standard directory of advertisers. (2002). New Providence, NJ: National Register Publishers.
Listing of companies and their products/brand names.
Ref. HF5805 .S7714

Statistics

Lazich, R.S. (Ed). (1998). By the numbers: Emerging industries . Detroit: Gale Research, Inc.
A statistical guide to emerging industries in the U.S. and Europe. Deals mainly with technological equipment related to computers and communications equipment.
Ref. HD2351 .B9

Market share reporter. (2002). Detroit: Gale Research.
Statistics on market shares for top products and industries.
Ref. HF5410 .H35

Statistical abstract of the United States. (2001). Washington, DC: U.S. Dept. of Commerce.
Compilation of various statistical tables from a variety of bureaus and departments of the U.S. government.
Also available online at: http://www.census.gov:80/statab/www/
Ref. HA 202.U5 (Behind Reference Desk)

U.S. industry and trade outlook. (2000). NY: McGraw-Hill.
Explanations of trends in various markets.
Available online at: http://www.ntis.gov/product/industry-trade.htm
Ref. HC101. U54 2000

U.S. market trends & forecasts. (2002). Detroit: Garle Group.
Provides key industry information such as market size, market sectors, competition, and forecasts in a graphical format accompanied by tables that highlight information about the particular maket.
Ref. HF 5415.1 U7

Last updated February 11, 2008 by Judy Brink-Drescher