MKT 2046: Modern Retailing Strategies

Marketing Reference Books

Dictionaries & Encyclopedias

Cooper, C.L., & Argyris, C. (Eds.). (1997). The Blackwell encyclopedia of management. Cambridge, MA: Blackwell Publishers.
The index in Volume 12 will lead you to retail-specific topics.
Reference HD 30.15 .B463 1997

Folsom, W.D. (1997). Understanding American business jargon: A dictionary. Westport, CT: Greenwood Press.
A great guide to general business terms. This includes not only formal and technical terminology but colloquial expressions as well.
Reference HF 1001 .F65 1997

Helms, M. (Ed.). (2000).  Encyclopedia of management. 4th ed. Detroit, MI: Gale Group.
Covers concepts, procedures, trends, and contributions of prominent people in the field of management. Entries are alphabetically arranged and each is followed by a list of resources for further investigation.
Reference HD 30.15 .E49 2000

Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. 3rd ed. Hauppauge, NY: Barron's.
Comprehensive and includes numerous technology-related terms.
Reference HF 5803 .T56 2000

Jorgensen, J. (Ed.). (1994). Encyclopedia of consumer brands. Detroit, Michigan: St. James Press.
Gives a history of numerous "name brand" products along with their marketing history and corporate relationships.
Reference HF 5415.3 .E527 1994

Riggs, T. (Ed.). (2000). Encyclopedia of major marketing campaigns. Detroit, Michigan: Gale Group.
Discusses famous, and infamous, marketing campaigns from well known companies. Provides information about target markets, company background, and campaign impact.
Reference HF5837 .E53 2000

Boettcher, J., & Gaines, L.M. (2004). Industry research using the economic census: How to find it, how to use it. Westport, CT: Greenwood Press.
This volume provides an overview of the economic census (what it is, how the data is compiled) as well as guidelines for how to use the census for specific industry research.
Reference HC 101 .B594 2004

Directories, Handbooks, & Manuals

Business plans handbook: A compilation of actual business plans developed by small businesses throughout North America. (1995-2004). Detroit, MI: Gale Research, Inc.
This multi-volume, indexed set includes examples of small business plans, from gas stations to retail establishments.
Reference HD 62.7 .B865 v.1-10

Coyle, J.R. (2002). Internet resources and services for international marketing and advertising: A global guide. Westport, CT: Oryx Press.
Covers "150 countries and regions" and includes "over 2,000 websites" containing information on international marketing. Indexed.
Reference HF 1416 .C69 2001

Haig, M. (2001). The e-marketing handbook: An indispensable guide to marketing your products and services on the internet. London: Kogan Page.
Though a bit dated, this is a how-to book for designing, executing, and evaluating an electronic marketing campaign.
Reference HF 5415.1265 .H35 2001

Market share reporter. (2006). 2 vols. Detroit, MI: Gale Research.
Presents market share data thousands of companies, products, facilities, and brands. Several entries are usually available under each industry. Includes company, product, and brand indexes.
Reference HF5410 .M35 2006

U.S. Industry & Trade Outlook 2000. (2000). New York: DRI/McGraw-Hill; Standard & Poor's; U.S. Department of Commerce/International Trade Administration.
A single reference source where one can get information on U.S. industries, how these industries affect the U.S. economy, and how they are changing in an increasingly global marketplace. Hundreds of industry reviews, analyses, and forecasts. Also available online.
Reference HC 101 .U54 2000

Statistics

Euromonitor International. (2006). Consumer USA 2006. 10th ed. London: Euromonitor International Plc.
Section One provides an overview of economic, social, and political trends that influence consumers' attitudes toward spending. Section Two presents statistics for particular goods as well as some retail information. Section Three illustrates sales data and forecasts for 320 different products.
Reference HC79 .C6 C56 2006

Market share reporter. (2006). 2 vols. Detroit, MI: Gale Research.
Presents market share data for thousands of companies, products, facilities, and brands. Several entries are usually available under each industry. Includes company, product, and brand indexes.
Reference HF5410 .M35 2006

Standard & Poor's industry surveys. Retailing: general. (2006). New York: Standard & Poor's Corp.
Reference HC 106.6 .S74

Last updated February 12, 2008 by Judy Brink-Drescher