MKT 2142: Integrated Marketing and Public Relations

Reference Materials, Dictionaries & Encyclopedias

Public Relations

Mass Media

Business plans handbook: A compilation of actual business plans developed by small businesses throughout North America. (1995-2004). Detroit, MI: Gale Research, Inc.
This multi-volume, indexed set includes examples of small business plans, from gas stations to retail establishments.
Reference HD 62.7 .B865 v.1-10

Haig, M. (2001). The e-marketing handbook: An indispensable guide to marketing your products and services on the internet. London: Kogan Page.
Though a bit dated, this is a how-to book for designing, executing, and evaluating an electronic marketing campaign.
Reference HF 5415.1265 .H35 2001

Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. 3rd ed. Hauppauge, NY: Barron's.
Comprehensive and includes numerous technology-related terms.
Reference HF 5803 .T56 2000

Jorgensen, J. (Ed.). (1994). Encyclopedia of consumer brands. Detroit, Michigan: St. James Press.
Gives a history of numerous "name brand" products along with their marketing history and corporate relationships.
Reference HF 5415.3 .E527 1994

Riggs, T. (Ed.). (2000). Encyclopedia of major marketing campaigns. Detroit, Michigan: Gale Group.
Discusses famous, and infamous, marketing campaigns from well known companies. Provides information about target markets, company background, and campaign impact.
Reference HF5837 .E53 2000

Books that you can check out

Public Relations

Strategic Planning (PR)

Mass Media

Andrews, D.L. (Ed.). (2001). Michael Jordan, Inc. : corporate sport, media culture, and late  modern America. Albany : State University of New York Press.
Main Stacks  2nd floor GV706.2 .M53 2001

Austin, E.W. and Pinkleton, B.E. (2006). Strategic public relations management : planning and managing  effective communication programs. 2nd ed. Mahwah, N.J. : Lawrence Erlbaum Associates.
New Book Area 2nd Floor HD59 .A97 2006

Bonilla, E. (2005). How are sports organizations dealing with the public relations of steroid use? Oakdale, N.Y.: Dowling College.
Independent Study. Perodicals/Reserves (Window)

Coleman, R.R. (Ed.). (2002). Say it loud! : African-American audiences, media, and identity. New York : Routledge.
>Main Stacks 2nd floor P94.5.A37 S28 2002

del Valle, E. (Ed.). (2005). Hispanic marketing & public relations : Understanding and targeting America's largest minority.  Boca Raton : Poyeen Pub.
Main Stacks  2nd floo HF5415.33.U6 H575 2005

Heath, R.L. (Ed.). (2001). Handbook of public relations. Thousand Oaks, Calif. : Sage Publications.
Main Stacks  2nd floor HD59 .H267 2001

Laermer, R. (2003). Full frontal PR : getting people talking about you, your business, or your product. Princeton : Bloomberg Press.
Main Stacks  2nd floor HD59 .L32 2003

Mickey, T.J. (2003). Deconstructing public relations [electronic resource] : public relations criticism. Mahwah, N.J. : Lawrence Erlbaum Associates.
Online Resource

Ries, A., & Ries, L. (2002). The fall of advertising and the rise of PR. New York : HarperBusiness.
HF5823 .R642 2002

Shankman, P.  (2007). Can we do that?! : outrageous PR stunts that work?!  Hoboken, NJ : Wiley, 2007.
New Book Area 2nd Floor HM1221 .S48 2007

For books and other media in the circulating collection search the catalog.

Last updated February 8, 2008 by Judy Brink-Drescher