MKT 3150: Marketing Strategies and MKT 2652: Marketing Management

Dictionaries, Directories, and Encyclopedias

Bennett, P.D. (Ed.). (1995). Dictionary of marketing terms. Lincolnwood, IL: NTC Business Books.
Marketing terms briefly defined.
Ref. HF 5415 .D4874

Black, J. (1997). Dictionary of economics. Oxford: Oxford University Press.
Aims to provide for the needs of beginning students of economics (some math and stats) and lay readers of journals like The Economist.
Ref. HB 61 .S466

Directory of business information resources. (1998). Lakeville, CT: Grey House Pub.
Guide to the "associations, magazines, journals, newsletters, trade shows, directories and databases... for each of 93 industry groups."
Ref. HF 54.52 .U5 D567

Directory of corporate affiliations. (2005). Skokie, IL: National Register Pub. Co.
A eight volume set including the two Master Indexes is a directory of U.S. and foreign public and private companies providing a profile which includes a complete hierarchy of each firm's structure. The Master Index of company names leads one to the parent company if there is one.
Ref. HG4057 .A217

Encyclopedia of business. (2000). Detroit, MI : Gale Research.
Essays covering concepts, issues, and terms in the fields of accounting, advertising and public relations, computers, consumer issues, economics, small business, finance, management, and marketing.
Ref. HF 1001 .E466

Encyclopedia of emerging industries. (2001). Farmington Hills, MI: Gale Group.
Essays covering specific businesses as well as broad business sectors. Essays focus on offshoots of relatively new industries such as developments in electronic commerce, Web development, minimally invasive medical technologies, and genetic engineering.
Ref. HD2324 .E528

Haig, M. (2001). E-marketing handbook: An indispensable guide to marketing your products and services on the internet. London: Kogan Page.
A guide to creating a successful e-marketing plan.
Ref. HF5415.1265 .H35

Imber, J., & Toffler, B. (2000). Dictionary of marketing terms. Hauppauge, NY: Barron's.
Marketing terms briefly defined.
Ref. HF5803 .T56

Million dollar directory. (2005). New York: Dun and Bradstreet, Inc.
Extensive coverage of public and private companies, primary/secondary business lines, and key decision makers.
Ref. HC 102 .D8

Pagell, R.A. (1998). International business information: How to find it, how to use it.  Phoenix, AZ: Oryx Press.
Comprehensive guide covering company, accounting, media, import/export and other international transaction information.
Ref. HF 54.5 .P33

Ward's business directory of U.S. private and public companies. (2003). Detroit: Gale
Research.
Comprehensive guide to approximately 100,000 companies in alphabetical, geographical and industry order plus analysis.
Ref. HG 4057 .A575 (Brookhaven Reference only)

Warner, M. (Ed.). (2002). International encyclopedia of business and management. New York: Routledge.
Extensive six volume set covering major aspects of business and management.
Ref. HF1001 .I53

Advertising/Multimedia

Bacon's Radio Directory. (1995). Chicago, IL. : Bacon's Information, Inc.
"Directory of radio stations programming contacts."
Ref. HE 8664 .B32

Broadcasting and cable yearbook. (1995). New Providence, NJ: R.R. Bowker.
Listings include information on radio and television stations, and cable systems including ownership and contacts.
Ref. HE 8689 .B77

FaxUSA: A directory of facsimile numbers for businesses and organizations nationwide. (2001). Detroit, MI: Omnigraphics.
Ref. HE 7771 .F39

Gale directory of publications and broadcast media. (1995). Detroit, MI: Gale Research.
"An annual guide to publications and broadcasting stations."
Ref.  Z6951 .G34

Lundquist, L. Selling online for dummies. (1998). Foster City, CA: IDG Books Worldwide, Inc.
Gives overview of issues involved in setting up an online store that works well for individual business needs.
Ref. HF 5548.32 .L86 (2 additional copies avail. to circulate, come with CD)

Standard directory of advertisers. (2006). New Providence, NJ: LexisNexis.
Listing of companies and their products/brand names.
Ref. HF 5805 .S7714

Standard directory of advertising agencies. (2006). Skokie, IL.: LexisNexis.
Listing of agencies and the products they represent.
Ref. HF 5805 .S785

Consumer Spending

American marketplace: Demographics and spending patterns. (2001). Ithaca, NY: New Strategist Publications.
Drawing from various government statistics, compiles the data into easy to use tables accompanied by commentary.
Ref. HA 214 .A512

Americans 55 & older : A changing market. (2001). NY: New Strategist Publications.
Telling statistics and surveys along with summaries of the data reveal much about this growing population. Included are attitudes, behavior, spending patterns and much more.
Ref. HQ 1064 .U5 .A6455

Chadwick, B.A., & Heaton, T.B. (Eds.).(1996). Statistical handbook on adolescents in America. Phoenix, AZ: Oryx Press.
Ref. HQ 796 .S8237

Chadwick, B.A., & Heaton, T.B. (Eds.).(1992). Statistical handbook on the American family. Phoenix, AZ: Oryx Press.
Ref. HQ 536 .S727

County and city data book. (2002). Washington, DC: U.S. Department of Commerce, Bureau of the Census. Contains statistical data, including income, for the entire United States. Up-to-date information available online at: http://fisher.lib.virginia.edu/collections/stats/ccdb/
Ref. HA 202 .A36

County business patterns, United States. (1997). Washington, DC: U.S. Dept. of Commerce, Bureau of the Census. Also available online at: http://www.census.gov/epcd/cbp/view/cbpview.html
Ref. HC101 .A184 no.1

Household spending: Who spends how much on what. (2003). Ithaca, NY: New Strategist Publications.
"Provides a comprehensive analysis of the spending of Americans in the year 2000."
Ref. HC110 .C6 A666

1992 census of retail trade. Subject series. Miscellaneous subjects. (1995). Washington, DC: U.S. Dept. of Commerce, Economics and Statistics Administration, Bureau of the Census.
Ref. HF 5429.3 .C4

Statistical abstract of the United States. (2004/5). Washington, DC: U.S. Dept. of Commerce.
Compilation of various statistical tables from a variety of bureaus and departments of the U.S. government.
Also available online at: http://www.census.gov:80/statab/www/
Ref. HA 202 .U5 (Behind Reference Desk)

Wellner, A.S. (1996). Who's buying for the home : Who spends how much on products and services for the home. Ithaca, NY: New Strategist.
Ref. HC110 .C6 W46

Manufacturing

Current industrial reports. MP-1, Manufacturing profiles.   (1997). U.S. Department of Commerce ... Bureau of the Census. Washington, DC: The Bureau : For sale by Supt. of Docs., U.S. G.P.O.
The CIR program has been providing monthly, quarterly, and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector. Also available online at  http://www.census.gov/prod/www/abs/mfg-prof.html
Ref. HD9999 .Z35 C87

D&B regional business directory. Long Island, New York. (2006). Bethlehem, PA: Dun & Bradstreet.
Very useful for those hard to find smaller local companies, both private and public. Listings include Brooklyn and Queens.
Ref. HG4057 .N7 .D86

Dalton’s New York Metropolitan Directory: Business/industry : Includes North Jersey. (2001). Haverford, PA: Dalton's Directory, Business and Industry .
Contains leading businesses with key personnel.
Ref. HF 5068 .N5 D35

Darnay, A.J. (Ed.). (1998). Manufacturing worldwide: Industry analyses, statistics, products, and leading companies and countries. Detroit: Gale Research.
Detailed statistical and company information on international manufacturing activities using International Standard Industrial Classification(ISIC) system.
Ref. HD 9720.4 .M36

How products are made: An illustrated guide to product manufacturing. (1994). Detroit: Gale Research.
This three volume set provides detailed yet accessible information on a variety of items from everyday household products to heavy machinery.
Ref. TS 145 .H67

New York manufacturers directory. (2004). Twinsburg,OH: Harris InfoSource International.
Continues MacRae's State Industrial Directory. New York State. Includes profiles as well as statistical data.
Ref. HF5065 .N7 N48

Official New Jersey manufacturers directory. (2004). Twinsburg, OH: Harris InfoSource International.
Includes profiles as well as statistical data.
Ref. HF 5065 .N5 H37

Thomas register of American manufacturers and Thomas register catalog file. (2000). New York: Thomas Publishing Company.
A 33 volume set divided by Products and Services, Company Profiles, and a Catalog File organized by company name.
Ref. T12 .T6

Market Research

Annual benchmark report for retail trade. (2003). Washington, DC: Bureau of the Census.
Continues Current business reports.
Ref. HF 5429.3 .C85

Business rankings annual. (2005). Brooklyn Public Library, Business Library Staff, (Comps.). Detroit: Gale Research.
"Lists of companies, products, services, and activities compiled from a variety of published sources." Includes international listings.
Ref. HG 4050 .B88

Fisher, H.S. (Ed.). (1997). American salaries and wages survey. Detroit: Gale Research.
Statistical data on 4,402 occupations derived from more than 300 government, business and news sources.
Ref. HD 4973 .A67

MRA blue book: Research services directory. (1996). NY: Marketing Research Associates.
Provides resources for market research.
Ref. HF 5415.2 .M3557

Research alert yearbook. (2003). NY: EPM Communications.
Numerous statistics from a variety of sources on such issues as advertising, consumer spending, health care, leisure to research trends.
Ref. HF 5414 .3 R47

Riggs, T. (Ed.). (2000). Encyclopedia of major marketing campaigns. Detroit: Gale Group.
"Profiles 500 of the most notable advertising and marketing initiatives of the twentieth century."
Ref. HF5837 .E53

Statistical abstract of the world. (1997). Detroit: Gale Research.
Comprehensive, easy-to-use guide to world information with Source Appendix and Keyword Index.
Ref. HA154 .S68 (Behind Reference Desk)

Survey kit. (1995). Thousand Oaks, CA: SAGE Publications.
A 9 volume set covering how to design, set up, report, analyze, and measure the reliability of surveys.
Ref. HN 29 .S724

U.S. market trends & forecasts. (2002). Detroit: Garle Group.
Provides key industry information such as market size, market sectors, competition, and forecasts in a graphical format accompanied by tables that highlight information about the particular maket.
Ref. HF 5415.1 U7

Product and Markets Information

Brands and their companies. (2001). Detroit: Gale Research.
A guide to consumer products and their manufacturers with addresses and phone numbers.
Ref. T223 .V4 A25

Chadwick, B.A., & Heaton, T.B. (Eds.). (1996). Statistical handbook on adolescents in America. Phoenix, AZ: Oryx.
Statistical info on experiences of young people aged 12-21.
Ref. HQ 796 .S8237

Companies and their brands: Manufacturers, their addresses and phone numbers, and the consumer products they produce. (2001). Detroit: Gale Research.
Current, accurate, and accessible information on U.S. brands and tradenames.
Ref. T 223 .V4 A253

Current industrial reports. M3-1, manufacturer's shipments, inventories, and orders. (2002).  Washington, DC: U.S. Dept. of Commerce, Bureau of the Census : For sale by the Supt. of Docs., U.S. G.P.O.
Current industrial statistics covering all manufacturing industries and which industries are changing up or down and how they adjust seasonally. Monthly with annual summary. Also available online at  http://www.census.gov/indicator/www/m3/prel/priorrel.htm
Ref. HD9724 .U52

Jorgensen, J. (Ed.). (1994). Encyclopedia of consumer brands. Detroit: St. James Press.
A 3 volume set providing brands by consumable products, personal products, and durable goods.
Ref. HF5415.3 .E527

Kausler, D.H. (1996). Graying of America: An encyclopedia of aging, health, mind, and behavior. Urbana, Ill: University of Illinois Press.
Ref. HQ 1064 .U5 K39

Manufacturing worldwide: Industry analyses, statistics, products, and leading companies and countries. (1998). Detroit: Gale Research.
Provides detailed comprehensive coverage of 500 manufactured product categories.
Ref. HD 9720.4 .M36

Market share reporter. (2002). Detroit: Gale Research.
Statistics on market shares for top products and industries.
Ref. HF5410 .H35

Mitchell, J.A.  (Ed.). (2002). Consultants and consulting organizations directory: A reference guide to more than 25,000 concerns and individuals engaged in consulatation for business, industry, and government. Detroit: Gale Research Inc.
Ref. HD 69 .C66

National directory of woman-owned business firms. (1994). Washington, DC: Business
Research Services, Inc.
Ref. HD 6054.2 .U6 N37

Service industries USA: industry analyses, statistics, and leading organizations. (1992). Detroit: Gale Research.
A comprehensive guide to economic activity in 150 service industries.
Ref. HD 9980 .D3

Sports marketplace. (2004). Princeton, NJ: Sportsguide.
Very comprehensive info source on entire sports industry; includes calendar of events, agents, etc.
Ref. HD9992 .U5 S667

Standard and Poor’s industry surveys. New York: Standard and Poor’s Corp.
Discusses current environment, industry profile (trends, how industry operates, key ratios and statistics, and how to analyze a company in the industry), comparative company analysis, industry references (Web sites, trade associations, periodicals, and market research firms).
Ref. HC106.6 .H74 (Behind Reference Desk)

State of the world 2003: A worldwatch institute report on progress toward a sustainable society. (2003). New York : Norton.
Ref. HC 59 .S734

Tardiff, J.C. (Ed.). (1998). U.S. industry profiles: The leading 100. Detroit: Gale Research.
Covers the current status and predicted future for 100 significant U.S. industries; includes "hot"industries.
Ref. HD30.27 .U7

U.S. industry and trade outlook. (2000). New York: McGraw-Hill.
Explanations of trends in various markets. Also available online at: http://www.ntis.gov/product/industry-trade.htm
Ref. HC101 .U54

Woodson, W.E. (1992). Human factors design handbook: Information and guidelines for the design of systems, facilities, equipment, and products for human use. New York: McGraw-Hill, Inc.
Provides engineers and designers with a general reference to key human factors questions and human-product interface design ideas.
Ref. TA166 .W57

World business directory. (2002). World Trade Centers Association. Detroit: Gale Research, Inc.
A four volume set giving, "Detailed information on more than 140,000 businesses involved in international trade." Vol. 4 provides indexes by product, SIC and alphabetically.
Ref. HF 54 .U5 W667

World fact book. (2005). Washington, DC: Central Intelligence Agency: Supt. of Docs., U.S. G.P.O.
Country data includes economic information as well as pertinent data. Also available online at http://www.odci.gov/cia/publications/factbook/index.html
Ref. G 122 .U56

Last updated February 22, 2006 by Cecilia Wilnau