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Journal of Business and Economic Studies

The Northeast Business and Economics Association, Inc., formerly the New England Business and Economics Association was founded in 1973. The purposes of the association are: a) to promote multidisciplinary research pertaining to business and economics; and b) to improve communications and exchange of research, both applied and theoretical, among all interested parties. These broad purposes are met by the continuance of an annual meeting and the publication of the Journal of Business and Economic Studies.

The Journal of Business and Economic Studies is a published by Dowling College. The Journal of Business and Economic Studies has been designated by the Northeast Business and Economics Association (www.nbea.us) as its official publication.
 
Volume 16, No 1, Spring 2010
Table of Contents

Salespeople's Communication Competence: A Study of the Mexican Market    1 
Alberto Rubio Sanchez, University of the Incarnate Word
Alejandro Pico, Instituto Tecnologico y de Estudios Superiores de Monterrey
Lucette B. Comer, Purdue University
Brand Ownership Effects in Response to Cobranding Extensions    20 
Costas Hadjicharalambous, SUNY College at Old Westbury
Greater Access to Consumer Credit: Impact on 
Low Versus High Income Groups 		   35 
Beryl Y. Chang, Fordham University
Using Data Envelopment Analysis to Rate Bonds    60 
Rashmi Malhotra, Saint Joseph's University
D.K. Malhotra, Philadelphia University
Philip S. Russel, Philadelphia University
Temporal Changes in the Choice of Financial Performance Metrics 
in Executive Compensation 		   78 
James W. Bannister, University of Hartford
Myojung Cho, Fordham University
Harry A. Newman, Fordham University
Empirical Evaluations of the U.S. and Canadian Monetary Policies and 
the Associated Causal Linkages 		   95 
George K. Zestos, Christopher Newport University
Dmitriy Shaltayev, Christopher Newport University
Robert C. Winder, Christopher Newport University
Author Info     111

Published in cooperation with the Northeast Business and Economics Association (www.nbea.us) The Journal of Business and Economic Studies is listed in EconLit (www.econlit.org) Full text articles are available through EBSCO Host and can be found at Business Source Complete.

Copyright 2009, Dowling College ISSH 1063-343X

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