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Career Services
What Can I Do With My Major?

Marketing Majors

The following is a sample of career possibilities for students who are majors in Marketing. Please note that this is not a complete list of options, and that some of these jobs may also require further education beyond the Bachelors level. To learn more about careers in the Marketing field, you may contact some of the professional organizations listed below, review the references listed here, and visit the Occupational Outlook Handbook website at: http://www.bls.gov/search/ooh.asp?ct=OOH

  • Account Representative
  • Advertising Executive
  • Art Director
  • Bank Officer
  • Brand Manager
  • Buyer
  • Circulation Manager
  • Claims Adjuster/Examiner
  • Commercial Artist
  • Comparison Shopper
  • Consultant
  • Consumer Affairs Specialist
  • Copywriter
  • Credit/Loan Administrator
  • Credit Manager
  • Customer Service Manager
  • Development Officer
  • District Sales Manager
  • Employment Agency Counselor
  • Government Administrator
  • Grant Writer
  • Import/Export Manager
  • Insurance Agent
  • Market Representative
  • Market Researcher
  • Marketing Planner
  • Marketing Researcher
  • Media Buyer/Analyst
  • Not-Profit Organizational Manager
  • Product Analyst
  • Product Manager
  • Promotions Director
  • Property Manager
  • Public Relations Manager
  • Traffic Coordinator

  • Professional Organizations

    A professional organization is a group of professionals and aspiring professionals in a particular industry that meet periodically for the purpose of sharing ideas and promoting professional development in that field.

    Professional organizations are a wonderful place to network in your industry. You will meet professionals in the field and have the opportunity to develop a network. They are also a great place for development in your field. Most professional organizations hold meetings, workshops, or seminars on selected topics that allow you to learn more about those topics. They may also have professional journals or newsletters to keep you up to date on the organizations and trends in the industry. Try to become as involved as you can in the organization(s) you select, join committees, hold an office, write articles. It is a great way to get noticed. Cost will vary by organization. There is often a student or new professional rate that is lower than the regular rate. For more information on professional organizations in your field, speak to a faculty member or professional in your major.

    American Marketing Association
    http://www.ama.org

    Advertising Age
    http://www.adage.com

    The Ad Council
    http://www.adcouncil.org

    References

    Business Job Finder. (2000). Explore Business Careers. Retrieved June 1, 2005 from the World Wide Web: http://www.careers-in-business.com

    Ferguson. (2004). Careers in Focus: Advertising and Marketing. New York: Ferguson Publishing Company.

    Stair, L. B.& Stair, L. (2002). Careers In Marketing (Third Edition). New York: VGM Career Books.

    U.S. Department of Labor, Bureau of Statistics. The Occupational Outlook Handbook. Retrieved June 1, 2005 from the World Wide Web: http://www.bls.gov/search/ooh.asp?ct=OOH