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Career Services
What Can I Do With My Major?
Marketing Majors
The following is a sample of career possibilities for students who are majors in Marketing. Please note that this is not a complete list of options, and that some of these jobs may also require further education beyond the Bachelors level. To learn more about careers in the Marketing field, you may contact some of the professional organizations listed below, review the references listed here, and visit the Occupational Outlook Handbook website at:
http://www.bls.gov/search/ooh.asp?ct=OOH
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Account Representative
Advertising Executive
Art Director
Bank Officer
Brand Manager
Buyer
Circulation Manager
Claims Adjuster/Examiner
Commercial Artist
Comparison Shopper
Consultant
Consumer Affairs Specialist
Copywriter
Credit/Loan Administrator
Credit Manager
Customer Service Manager
Development Officer
District Sales Manager
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Employment Agency Counselor
Government Administrator
Grant Writer
Import/Export Manager
Insurance Agent
Market Representative
Market Researcher
Marketing Planner
Marketing Researcher
Media Buyer/Analyst
Not-Profit Organizational Manager
Product Analyst
Product Manager
Promotions Director
Property Manager
Public Relations Manager
Traffic Coordinator
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Professional Organizations
A professional organization is a group of professionals and aspiring professionals in a particular industry that meet periodically for the purpose of sharing ideas and promoting professional development in that field.
Professional organizations are a wonderful place to network in your industry. You will meet professionals in the field and have the opportunity to develop a network. They are also a great place for development in your field. Most professional organizations hold meetings, workshops, or seminars on selected topics that allow you to learn more about those topics. They may also have professional journals or newsletters to keep you up to date on the organizations and trends in the industry. Try to become as involved as you can in the organization(s) you select, join committees, hold an office, write articles. It is a great way to get noticed. Cost will vary by organization. There is often a student or new professional rate that is lower than the regular rate. For more information on professional organizations in your field, speak to a faculty member or professional in your major.
American Marketing Association
http://www.ama.org
Advertising Age
http://www.adage.com
The Ad Council
http://www.adcouncil.org
References
Business Job Finder. (2000). Explore Business Careers. Retrieved June 1, 2005 from the
World Wide Web:
http://www.careers-in-business.com
Ferguson. (2004). Careers in Focus: Advertising and Marketing. New York: Ferguson
Publishing Company.
Stair, L. B.& Stair, L. (2002). Careers In Marketing (Third Edition). New York: VGM Career Books.
U.S. Department of Labor, Bureau of Statistics. The Occupational Outlook Handbook.
Retrieved June 1, 2005 from the World Wide Web: http://www.bls.gov/search/ooh.asp?ct=OOH
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